Marketing on Social Media
Note of basic marketing on social media.
Marketing strategy
- Website design
- Planning
- Management
- Offline integration
- Traffic building
- Social media
- Optimization process
- Conversation analysis
Target group
- Define target group
- Those who can and want to pay
- Lowest hanging fruits
- Which group do we want to work with?
- For example, age, economy condition
- When are you ready to reach them
- How to get the target group fastest
- Special products and prices
- Exclude those we do not want
- Demography
- How many customers do we have?
- What does they get?
- Problem that will be solved
- Communicate with the target group, not everyone
- Segmentation
- To communicate in terms of emotions
- With more personal conversation
- When you know what you should do, what motivate you to do
- USP - Unique Sells Point
Business target
- Measurable targets
- Can be conversion goals
- Can be to increase brand cognizance
- Pilot group
- Can be an ambassador
- Like pilot user on Tiktok
Target and KPI for social media
- How could social media contributes the target
- What should the target be
Choice of channels
- Facebook
- Maybe older people?
- Youtube
- Tiktok
- Currently, 50% are over 18 years old
- Linkedin
- Co-workers
- Websites
- Positioning
- The same expression in all channels
Tonality
- Builds trust and authority by demonstrating their values
- Shall be connected to the target group
- Make yourselves human
- Saves time and energy
- Make a list of words to use / not use
- Do not pay to much attention to the language
- A chance to stand out
- Does not need to be humored
- Tasks:
- What is the tone of the company in real life?
- What tone do you want in social media? Describe cards with words and phrases.
- Based on values and how you are in the company.
- Which words should not be used?
- Which emojis are okay to use?
- Which emojis should be avoided?
Content strategy
- What type of content does the target audience want?
- What is relevant to the target group?
- What is valuable to the target group?
- What is engaging?
- What is inspiring?
- What is entertaining?
- What is educational for the target group?
- Strengthening?
- Lessons learned?
- How should the content contribute to the goal?
- Mix the engagement, inspiration, entertainment, and the education together
- For example:
- About us:
- Who works for you?
- Where are you?
- Your opinions about industry:
- What are you working with in your niche?
- What are you not working with?
- What makes you different?
- Story:
- How did you start?
- When did you start?
- Why did you start?
- Your challenges
- Your success
- Your own story
- Your job
- How are you working?
- Result of your clients
- Routines
- Expertise
- How do you do things?
- Share experience
- Give useful tips
- About us:
Content planning
- A plan for the coming month makes it significantly easier to work efficiently
- Materials can be created, collected and edited
- Keyword-optimized copy for posts can be written in advance
- All posts can be scheduled in a tool or on the platform
What will happen now?
- What is to be implemented?
- Who will implement it?
- How will it be implemented? What will happen now?