Marketing on Social Media

Posted on 2023-06-24 Word count in article: 2.5k Reading time ≈ 2 mins.

Note of basic marketing on social media.

Marketing strategy

Website design
Planning
Management
Offline integration
Traffic building
Social media
Optimization process
Conversation analysis

Target group

Define target group
- Those who can and want to pay
- Lowest hanging fruits
- Which group do we want to work with?
  - For example, age, economy condition
  - When are you ready to reach them
- How to get the target group fastest
  - Special products and prices
- Exclude those we do not want
Demography
- How many customers do we have?
- What does they get?
Problem that will be solved
- Communicate with the target group, not everyone
- Segmentation
  - To communicate in terms of emotions
  - With more personal conversation
- When you know what you should do, what motivate you to do
USP - Unique Sells Point

Business target

Measurable targets
- Can be conversion goals
- Can be to increase brand cognizance
Pilot group
- Can be an ambassador
- Like pilot user on Tiktok

How could social media contributes the target
What should the target be

Choice of channels

Facebook
- Maybe older people?
Instagram
Youtube
Tiktok
- Currently, 50% are over 18 years old
Linkedin
- Co-workers
Websites
Positioning
- The same expression in all channels

Tonality

Builds trust and authority by demonstrating their values
- Shall be connected to the target group
Make yourselves human
Saves time and energy
- Make a list of words to use / not use
- Do not pay to much attention to the language
A chance to stand out
- Does not need to be humored
Tasks:
- What is the tone of the company in real life?
- What tone do you want in social media? Describe cards with words and phrases.
- Based on values and how you are in the company.
- Which words should not be used?
- Which emojis are okay to use?
- Which emojis should be avoided?

Content strategy

What type of content does the target audience want?
What is relevant to the target group?
What is valuable to the target group?
What is engaging?
What is inspiring?
What is entertaining?
What is educational for the target group?
Strengthening?
Lessons learned?
How should the content contribute to the goal?
Mix the engagement, inspiration, entertainment, and the education together
For example:
- About us:
  - Who works for you?
  - Where are you?
- Your opinions about industry:
  - What are you working with in your niche?
  - What are you not working with?
  - What makes you different?
- Story:
  - How did you start?
  - When did you start?
  - Why did you start?
  - Your challenges
  - Your success
  - Your own story
- Your job
  - How are you working?
  - Result of your clients
  - Routines
- Expertise
  - How do you do things?
  - Share experience
  - Give useful tips

Content planning

A plan for the coming month makes it significantly easier to work efficiently
Materials can be created, collected and edited
Keyword-optimized copy for posts can be written in advance
All posts can be scheduled in a tool or on the platform

What will happen now?

What is to be implemented?
Who will implement it?
How will it be implemented? What will happen now?

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